Audi presents the new Audi R18 e-tron quattro for the 2014 season with an extraordinary campaign.
White, silver, red and black – these are the colours of the new Audi R18 e-tron quattro which Audi presented to the general public for the first time in urban traffic at Le Mans. On the near-15-kilometre distance which Le Mans record winner Tom Kristensen covered from the St. Julien du Mans cathedral in the city centre to the Le Mans race track the dynamic and fresh look of the hybrid sports car drew rounds of applause by the large crowd in attendance. As well as the graphics, some technical specifications of the R18 have changed. For instance, the cubic capacity of the V6 TDI power plant increased from 3.7 to four litres. In the Le Mans 24 Hours Audi will be competing in the class of up to two megajoules of recuperation energy. The energy strictly flows through a motor generator unit (MGU) at the front axle and is stored in a flywheel energy storage system. The first official track tests of the FIA World Endurance Championship (WEC) will take place at Le Castellet from 28 to 29 March.
It is a warm-up of a very special nature: At 13:15 on March 25, Audi unveils the diesel hybrid sportscar before the assembled public on the Place des Jacobins and presents it in its final color scheme and design. At the wheel: record Le Mans winner Tom Kristensen. The Dane will drive the R18 e-tron quattro, accompanied by a police escort, via the Rue Wilbur Wright, Avenue Pierre Mendès France, Avenue du Général de Gaulle, Avenue Bollée, Boulevard Nicolas Cugnot, Boulevard Clémenceau, Boulevard Jean Moulin and the Avenue Félix Geneslay to the Welcome Center at the race track. “By following this route, Audi evokes memories of an old and almost forgotten tradition of our race, in which the drivers drove the race cars themselves to Le Mans,” explains Pierre Fillon, President of the Automobile Club de l’Ouest.
Fans from around the world can follow Tom Kristensen’s driver through Le Mans as well as the press conference in the Welcome Center at the race track live online. The broadcast on audimedia.tv starts at 13.15 local time.
12.30 – 13.30 Autograph session with Lucas di Grassi, Loïc Duval, Marcel Fässler, Tom Kristensen, André Lotterer and Benoît Tréluyer on the Place des Jacobins
13.15 Beginning of the live broadcast on audimedia.tv
13.30 Beginning of the Audi R18 e-tron quattro’s drive
The secret has been unveiled. The new Audi R18 e-tron quattro is not only more efficient than ever before but in 2014 will be battling to defend the title in the FIA World Endurance Championship (WEC) with laser light for the first time. Audi presented the innovative technology at the grand world premiere of the new LMP1 sports car in Ingolstadt as part of the ‘Audi Sport Finale’ on December 18. The laser light complements the main headlights and “will also open up completely new possibilities for our production models in future,” says Dr Ulrich Hackenberg, Management Board Member for Technical Development of AUDI AG. The new lighting technology will be used at all eight WEC rounds that Audi will be contesting with two R18 cars. Fielding of a third R18 is planned for the Le Mans 24 Hours. Driver pairings have not been confirmed yet.